As many of you will know, I quite often undertake commercial photography work alongside my staple diet of weddings and portraits.
These types of jobs generally range from corporate head shots of management and staff, through to more illustrative images of how a business works, it’s environment and or possibly a product(s).
Regardless of the genre, it’s always lovely to see when your images are being put to good use and are out there ‘working’ for the client.
I have seen a great example of such a case in recent months from one of my clients from last year – Hunters Estate Agents in Carshalton.
I carried out some corporate head shots for Fleur and Stacey who are part of the management team.
Normally as is the case with head shots, these generally tend to be used on the company website, some social media profiles, and possibly in some form of print/brochure work.
I was pleasantly surprised to that Hunters had been a little more creative in their usage, and had in fact taken it to a new level; large graphics on their company car!
What a genius idea.
A lot of people might ask why would putting two staff members faces on a car particularly work or be a good thing?
Well, for a start it’s different – it stands out and catches people’s attention as it’s not a regular occurrence so that will be aiding the promotion of the Hunters brand.
Secondly, Hunters pride themselves on a being a family run business, and one that therefore appeals as a more personal estate agent rather than a chain brand like the larger companies.
So with having their faces on the company car means that they will not only be creating brand awareness, but also in many ways personalising the brand and making it more approachable – people will feel that they are dealing with ‘people’ rather than another company.
I’ve popped two photos here below of the ways that Hunters have utilised their head shots for you to see for yourself.
If your company could do with some new head shots, and or if you’d like to have a professional head shot for your social media and Linkedin page – why not check out our commercial photography gallery and drop us a line to discuss how we could help you and your business.